Marketing tip: Stand in your customers shoes
Your marketing should tell them everything that they want to know, rather than what you want to tell them.
SEO Elements
Want the secret for getting your web site to the top of search engines nationally or just in your local neck-of-the-woods?
First thing you must realise is that it's not a get rich quick scheme. There is no easy way to the top. Getting to into the upper-echelons of Google, Yahoo, MSN and all the rest takes determination, patience, time, skill and a little cash won't hurt.
- 1. Website age
- 2. Website size
- 3. Google PageRank
- 5. Number if relevant incoming links
- 6. Keywords included in URL
- 7. Keywords included in domain name
- 8. Keywords included in title tag
- 9. Keyword included in body content
- 10. Keyword Density in body content
- 11. Keywords included in description Meta Tag
- 12. Keywords included in Keyword Metatag
- 13. Keywords included in H1, H2 and H3 Headlines
- 14. Keyword Font Size
- 15. Keyword proximity
- 16. Keyword synonymous presence in the body text
- 17. Keyword prominence to the top of the webpage
- 18. Keyword included in alt tag of linking images
- 19. Keyword included in anchor text
- 20. Valid (non-broken) links to internal webpages
- 21. Valid (non-broken) links to external webpages
- 22. Textual navigation/link structure and menu
- 23. Links to external leading reference pages for targeted keywords
- 24. Less than 100 links per webpage
- 25. Link stability over time
- 26. Domain Name type (eg .com versus .org)
- 27. Webpage Size
- 28. Hyphens versus Underscore in URLs
- 29. Content Freshness
- 30. Links Freshness
- 31. Website Update Frequency and Rate
- 32. Webpages Update Frequency and Rate
- 33. Non automatic generated webpages
- 34. Static versus Dynamic webpages
- 35. Webpage Theming

