1. Do you guarantee your search engine optimisation services?

As stated in the Google Guidelines for Webmasters, no one can technically “guarantee” search engine rankings. The rankings are determined by secret algorithms that are programmed by the search engines. No SEO firm has control over the algorithms, therefore not even the most talented web guru can guarantee results.

What we can guarantee is that you will have top rankings on your target keyphrases unless the search engine algorithms change substantially. Please keep in mind that it could take up to six months or more to achieve top rankings.

2. How long will search engine optimisation take to be successful?

This is not quick process. It takes time, dedication, persistence and financial commitment to get to the top of the search engines - however the end result is worth it! The time frame varies from a month to a year or more. Thankfully there are other ways to generate traffic to your site during your waiting stage; for example pay-per click campaigns.

3. What factors dictate how quickly my site gets to the top of search results?

Different factors determine the time it takes to achieve your top rankings, such as:

• The competition surrounding your key phrases
• How your niche is defined
• How long your site has been on the web
• The scale of your current web presence
• How much good content is provided on your site
• The strength of your SEO Maintenance plan.

4. When will I start to get leads from my website?

It is difficult to sayexactly when you will begin to see incoming leads to your website. Most new sites can take up to one year to start producing leads regularly. Others, in more competitve areas can take up to two years or more. Once the leads begin to trickle in, they seem to come at a consistent and increasingly rate. It is a building process.

5. What will it cost me to stay on top of the search engines?

Firstly you must be committed to investing in your website regularly if you want to see results. The amount of your monthly maintenance spend depends entirely upon your goals and your budget. Generally speaking, the more you spend per month, the quicker you obtain your goals.

6. Can I start getting leads before I get to the top of the results?

The best way to generate leads to your website prior to reaching the top of the search engines naturally is through Pay-Per-Click services such as Yahoo! Overture and Google Adwords. Most of our clients begin generating revenue from their web sites even before they reach the top of the search engines using paid advertising methods and through other marketing efforts such as email newsletters and pay-per-click.

7. Should I buy into the many offers I get to optimise my website?

Be careful what you buy into. We use only ethical SEO techniques to build and maintain your site. There is a wide range of techniques that are frowned upon by the search engines, including Google. These SEO techniques can get you banned from search results all together:

• - Cloaking
• - Automatic submissions
• - Misleading links