ON-SITE OPTIMISATION PROCESS

1. Domain name determination: First we consult with you regarding the SEO efficiency of your domain name.

2. Site objectives analysis. At this point, we work with you to determine your specific marketing angle (niche) for your web site.

3. Keyword research. Using a variety of tools, we analyse the best keyword phrases for you that will grant the quickest success rate.

4. Site layout plan. Using the Marketing Machine Semi-Custom Web Template (a similar layout to this page), we determine how best to layout your site and navigation using your keywords and keeping your overall objectives in mind.

5. Custom graphics design. We design your site using your ideas, your current logo (or new one) and our creative design abilities. If this is your first site, we help you to establish a basic logo brand identity. Once we create the look-and-feel of your site, you are able to review it for approval.

6. Build web site. Once we have all the information we need, we start building your web site and customising for you.

7. Geo-targeting. During the building and content writing process, we spend time inserting geographical related keywords and elements to help your web site achieve maximum effectiveness in the areas you are targeting.

8. On-page SEO implementation. Once the pages start to come together, we then start the process of inserting keywords (or making sure the keywords inserted already are in alignment with best SEO practices).

9. Client review. Once we finish the site you are given the opportunity to request changes and ask questions. Its usually a good idea to print the web site out and fax the pages into us to make changes on. That helps us to understand exactly what you are requesting, and it eliminates mistakes in the change requests needed.

10. Web site launch. At this point we make the necessary adjustments with your DNS name server and launch the site. We will make minor changes to your site for 30 days after your official launch date free of charge.